The Great 80 Inspiration
I love how good Rapha is at telling beautiful stories and creating meaningful and unique rides. It's all about riding bikes to them. It's not all about racing, having the flashiest bikes, or even having 100 sponsors at an event. It's about making things as simple as possible and creating an event that everyone has a blast at. At least that's how it comes through to me as I've watched almost all of their videos.
The Great 80 is modeled off of their Gentleman's Rides that they do a couple of times a year. If you were wondering what this ride is going to look like, watch this short film and you'll get a picture of what we're hoping to pull off on October 5th.